Representing Consumers at the Table Where Decisions Are Made

Between March 26 and 29, 2026, at the World Trade Organization 14th Ministerial Conference (WTOMC14) in Yaoundé, an important question sat at the centre of global discussions, how can trade systems better serve people?

Representing Consumers International, CADEF’s Executive Director, Prof. Chiso Ndukwe-Okafor, participated in high-level engagements alongside governments, private sector leaders, and civil society actors. Her presence contributed a critical perspective often missing from trade conversations: the real, lived experiences of consumers navigating rising costs, unsafe products, and evolving digital markets.

Discussions highlighted that digital trade is at a defining moment. Product safety also emerged as a pressing global concern. With unsafe and substandard goods continuing to flow across borders, especially into low- and middle-income countries, there is growing recognition of the need for stronger international coordination and accountability. 

At the same time, conversations repeatedly returned to the role of trade in supporting development. There was a shared understanding that trade rules must reflect present-day realities, enabling job creation, strengthening economic resilience, and ensuring that growth is inclusive. For African countries, this is particularly significant. 

More inclusive participation leads to better outcomes. From business groups to consumer advocates, stakeholders emphasized that trade systems are stronger when they reflect a wider range of voices and experiences.

We are proud to contribute to these global conversations and remain committed to advancing consumer rights, affordability, and financial inclusion in Nigeria and beyond, ensuring that consumer voices remain central as markets, policies, and prices continue to evolve.

Explore our work on affordability, inclusion, and consumer protection.