Your Data Is Moving Without You. Here’s How to Keep Up

Every time you scroll, search, or shop online, you leave something behind. Most people know this in a vague sense. Very few understand what it actually means for their safety and their rights as consumers.

Marking a new chapter in our digital advocacy efforts, Consumer Advocacy and Empowerment Foundation (CADEF) recently premiered the first episode of our Consumer Empowerment Dialogue series on YouTube. The debut episode, held on 11 February 2026, explored Digital Privacy: Protecting Consumers in a Data-Driven World, featuring insights from Prof. Chiso Ndukwe-Okafor and Mr. Ibrahim Kehinde of the Lagos State Ministry of Innovation, Science and Technology. 

Together, they unraveled what digital privacy really means for the everyday Nigerian consumer, going beyond passwords and settings to examine how personal data is collected, traded, and used without consumers’ awareness. The conversation covered four critical areas: understanding your right to control your personal information online, how everyday digital interactions build profiles that companies can track and monetize, the financial and personal security risks created by these gaps, and why awareness is the first and most important step toward protecting yourself.

The premiere episode is the beginning of a greater effort. At CADEF, we believe that informed consumers are protected consumers and that digital rights are consumer rights. The conversation has started. We invite you to be part of it.

Watch the full episode here and subscribe so you never miss an update.