Professor Chiso Ndukwe-Okafor is a visionary leader, renowned educator, and transformative advocate for consumer rights and economic empowerment. As Executive Director of CADEF, she leads a Nigerian non-profit driving systemic change by protecting, enlightening, and empowering consumers, especially women, youth, and persons with disabilities. Under her leadership, CADEF has emerged as a catalyst for inclusion and impact, pioneering initiatives that bridge the gap between policy and people. From championing digital financial inclusion to advocating for consumer rights in the era of artificial intelligence and green innovation, she has steered CADEF into influential partnerships with local and international organisations. She currently leads efforts to address added sugar in baby foods in Nigeria, pushing for stronger regulations and improved product standards.