Our Purpose

Empowering Consumers and Advancing Standards

Who We Are

A Non-Profit Built to Protect and Empower Nigerian Consumers

Consumer Advocacy and Empowerment Foundation (CADEF) is a not-for-profit organization dedicated to the empowerment, protection, emancipation, and enlightenment of consumers in Nigeria. We work to increase awareness and defend consumer rights through rigorous research and policy analysis, advocacy, education, and legal representation.

Our mission goes beyond advocacy — it's a holistic approach that nurtures a community where consumers are not just protected but empowered with knowledge through educational programs, workshops, and outreach initiatives.

Vision

An advocate for justice and fairness, fostering a culture of innovation and entrepreneurship that empowers individuals and transforms communities.

Mission

To promote a just and humane society through enhanced consumer protection, advocacy, entrepreneurship, and empowerment to strengthen sustainable economic growth.

What We Do

Three Pillars of Our Work

Our programs are designed to empower individuals, uplift communities, and create meaningful change through education, advocacy, and social support.

CADEF seeks to ensure that consumers, particularly those who are most vulnerable in society, are able to defend and safeguard their rights and have their voices heard on issues that concern them.

CADEF seeks to reduce the proliferation of sub-standard goods and services and their effects on consumers, partnering with stakeholders to provide information, resources, testing, and demand for compensation.

We believe in empowering individuals and groups to increase their autonomy and self-determination economically and socially, providing information and innovative practices that promote participation and accountability among consumers.

CADEF advocating for consumers at an international policy forum

Founded in 2008

empowering Nigerian consumers.

Our Values

What Drives Everything We Do

We promote principles of good governance, uphold honesty, and ensure transparency and responsiveness in all we do.

Conscience-Driven Governance

We promote principles of good governance, uphold honesty, and ensure transparency and responsiveness in all we do.

Accountability and Integrity

We take responsibility for using resources properly — those entrusted to us by our partners, donors, and the communities we serve.

Our Focus Areas

More Ways We Create Change

Our programs focus on improving lives, empowering communities, and creating long-term solutions that lead to a brighter and more sustainable future for all.

  • Artificial Intelligence

Promoting responsible AI development

Promoting responsible AI development that reflects Nigerian realities, challenging bias in loan approvals, job applications, and AI-driven systems that affect everyday consumers.

  • Climate Change and Green Economy

Championing a just green transition

Empowering communities to understand and respond to climate impacts on consumption and food systems, while championing a just green transition for every Nigerian household.

  • Entrepreneurship and Empowerment (Women and Youth)

Incubating women and youth-led enterprises

Incubating women and youth-led enterprises through greenlabs®, FinGreen, and the Digital Financial Literacy initiative, creating pathways from ideas to sustainable businesses.

News and Insights

Recent Updates

Read real stories from the field, community experiences, and thought-provoking perspectives that reflect our mission and impact.

A Nigerian market trader selecting fresh food products
Consumer Safety

Here's What Our National Product Safety Survey Revealed…

Every year, World Consumer Rights Day prompts CADEF to look closely at product safety across Nigeria — here's what this year's survey found.

A community reuse, refill and recycling hub
Sustainability

What if Your Trash Was Actually An Untapped Resource?

A look at how everyday waste in Nigeria could become a source of opportunity rather than a problem.

Advocacy

Representing Consumers at the Table Where Decisions Are Made

How CADEF ensures ordinary Nigerian consumers have a seat and a voice in policy conversations that affect them.

Campaign Spotlight

DER Consumer Survey: Your Energy Experience

We want to hear from you. Share your experience with energy access, distributed energy resources, and what a clean energy future means for your household or business. Your voice will help shape Nigeria's energy transition.

Our Partners

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